The Pride of CASE V program is open to members of CASE District V institutions ONLY.

In an effort to simplify the entry process, each award category is listed only once. Please note that some award categories may apply to more than one area of advancement, so be sure to scan through the list of categories to find those that are relevant to your specific discipline. Categories are coded as follows: Alumni Relations, AR; Fundraising and Development, FD; Communications and Marketing, CM; Special Events, SE. The Best Practices categories are broken down by institutional enrollment. The full-time-equivalent number refers to the FTE enrollment for the entire institution, not that within a college or school.

 

PLATINUM CATEGORIES

1. Best Practices in Alumni Relations
Recognizes exemplary programs, projects and initiatives in alumni relations that serve as models for other institutions, provide a successful solution to overcoming challenges, reflect strategic use of resources, achieve significant results and/or utilize innovative practices. These may include a new twist to alumni programming; engaging emerging constituents with a goal toward improving diversity and inclusion; integrating multi-media into reunions and other alumni events; or innovative ways to engage or re-engage alumni.

Judging criteria

  • alumni engagement
  • significant results
  • strategic use of resources
  • creativity/innovation
     

2. Teresa Du Bois Exline Award for Best Practices in Communications and Marketing
Recognizes exemplary programs, projects and initiatives in communications and marketing that serve as models for other institutions, provide a successful solution to overcoming challenges, reflect strategic use of resources, achieve significant results and/or utilize innovative practices. Entries can address projects in a variety of areas, including public relations, media relations, internal communications, crisis communications, branding and integrated marketing.

Judging criteria

  • significant results
  • audience engagement
  • strategic use of resources
  • creativity/innovation
     

3. Best Practices in Fundraising
Recognizes exemplary programs, projects and initiatives in fundraising that serve as models for other institutions, provide a successful solution to overcoming challenges, reflect strategic use of resources, achieve significant results and/or utilize innovative practices. These may include putting a new twist on a senior gift program, getting grandparents to give, increasing corporate sponsorship and creative approaches to major giving. Entries can be in any area of fundraising and development.

Judging criteria

  • significant results
  • strategic use of resources
  • creativity/innovation
     

4.  Best Practices in Diversity Programs

Recognizes programs, projects and initiatives that promote diversity and inclusion in educational advancement hiring and retention; including student programming aimed at developing a diverse pipeline for the profession.  Also eligible are programs designed to educate and support staff in engaging diverse constituents and those that contribute to an organizational climate committed to diversity.

Eligible programs may come from any area of institutional advancement (fundraising, alumni relations and communications and marketing, talent management/human resources).

Judging criteria

  • significant results
  • audience engagement
  • strategic use of resources
     

5.  Best Practices in Digital Communications

Recognizes programs, projects and initiatives utilizing digital communications within both new and established programming. Eligible programs may come from any area of institutional advancement (fundraising, alumni relations or communications and marketing). Programs may be on-going or new, but must have been in place long enough to have produced well-documented results. Each program constitutes a single entry. Submit your entry with attachments through our online entry process. Make sure URLs or other information listed on your entry form is correct.

Judging criteria

  • significant results
  • audience engagement
  • strategic use of resources
     

6. Best Practices in Advancement Services Programs
Recognizes exemplary programs, projects and initiatives in advancement services that serve as models for other institutions, provide a successful solution to overcoming challenges, reflect strategic use of resources, achieve significant results and/or utilize innovative practices. Entries can be in any area of advancement services including information systems, gift reporting and prospect research.

Judging criteria

  • significant results
  • strategic use of resources
  • creativity/innovation
     

7. Excellence in Photography
Recognizes the best black-and-white and/or color photography produced by a single staff or freelance photographer for use in an institutional publication or periodical or for some institutional purpose such as on a website, an exhibition, or advertising. An entry includes a portfolio of 5-10 representative photographs.

Please upload supporting materials AND mail three copies along with your entry form to:

Nick Romanenko, University Photographer
Department of University Communications and Marketing
Rutgers, The State University of New Jersey
96 Davidson Road
Piscataway, NJ 08854
nroman@ucm.rutgers.edu

Judging criteria

  • interesting and creative visuals
  • good technical quality
  • appropriateness
  • how photography conveys institutional goals or mission
  • achievement of intended purpose
     

8.. Best Articles of the Year
Your article may cover any subject matter but must have appeared in a periodical published by your institution. Articles by freelance, staff, and non-staff writers may be submitted here. Speech summaries, question and answer stories and materials reprinted from other sources are not eligible.

Judging criteria

  • superior writing style
  • organization
  • creative story ideas and development
  • careful editing

 

 

DISTRICT AWARD CATEGORIES

EXCELLENCE IN ALUMNI RELATIONS

1. Best Student Alumni Programming — AR
Recognizes an outstanding program in Alumni Relations that involves current students at your institution, including programs aimed at students or programs involving student-alumni groups. Entries will be judged on program’s success in meeting its stated goals, use of resources, creativity, and impact on the alumni relations program and institution.   Programs may be ongoing or new but must have been in place long enough to show quantifiable results. 

Judging criteria

• Show good planning and objectives and show solid results
• Demonstrate creativity and innovation in planning and execution
• Show an understanding of the target audience(s)
• Serve as models for other institutions and are replicable
• Reflect strategic management of available resources
• Support the mission of the institution and the alumni association/office
• Demonstrate integration with advancement goals in purpose and execution
 

2. Best Collaborative Program — AR, FD, CM
Recognizes a program that shows successful collaboration between at least two units in your institution. Entries will be judged on program’s success in meeting its stated goals, use of resources, creativity, and impact on the programs and institution.

Judging criteria

• Show good planning and objectives and show solid results
• Demonstrate creativity and innovation in planning and execution
• Show an understanding of the target audience(s)
• Serve as models for other institutions and are replicable
• Reflect strategic management of available resources
• Support the mission of the institution
• Demonstrate integration with advancement goals in purpose and execution
 

3. Best Volunteer Engagement Program — AR, FD
Recognizes the best program that honors, encourages or facilitates volunteerism in your institution’s alumni relations or development program. Entries will be judged on program’s success in meeting its stated goals, use of resources, creativity, and impact on the alumni relations program and institution.

Judging criteria

• Show good planning and objectives and show solid results
• Demonstrate creativity and innovation in planning and execution
• Show an understanding of the target audience(s)
• Serve as models for other institutions and are replicable
• Reflect strategic management of available resources
• Support the mission of the institution and the alumni association/office or development office
• Demonstrate integration with advancement goals in purpose and execution
 

4. Best New Alumni Program — AR
Recognizes an outstanding program that successfully and creatively identified a need in your institution’s Alumni Relations program and found an innovative new way to solve it. Entries will be judged on program’s success in meeting its stated goals, use of resources, creativity, and impact on the alumni relations program and institution.

Judging criteria

• Show good planning and objectives and show solid results
• Demonstrate creativity and innovation in planning and execution
• Show an understanding of the target audience(s)
• Serve as models for other institutions and are replicable
• Reflect strategic management of available resources
• Support the mission of the institution and the alumni association/office
• Demonstrate integration with advancement goals in purpose and execution
 

5. Best Alumni/Institution Magazine — AR, CM
Recognizes outstanding work on magazines published by an institution and/or alumni association, geared toward external audiences. Submit two issues representative of the past year’s publishing cycle. Make sure the URL listed on your entry form is correct. Websites that cannot be accessed using the submitted URL will be disqualified.

Judging criteria

 • The objectives of your magazine publishing program
• Your magazine's content, writing, editing, layout and design, and print quality
• Creative story ideas
• Serving your audience

5a. Best Alumni/Institution Magazine, 2,999 FTE or fewer
5b. Best Alumni/Institution Magazine, 3,000 to 9,999 FTE
5c. Best Alumni/Institution Magazine, 10,000 FTE and up

 

6. Best Video Fundraising, Alumni Relations or Commercial Spots — AR, FD, CM
Recognizes excellent work of innovative fundraising videos, or commercial spots.

Judging criteria

 • How objectives support your institutional mission
• Creative ideas
• Program's content, scripting, photography, soundtrack, and editing
• Understanding of the target audience(s)
• Budget and creative use of available resources
• Results

 

EXCELLENCE IN FUNDRAISING AND DEVELOPMENT

7. Best Program Engaging Institution CEO in Fundraising — FD
Recognizes outstanding programs that utilize an institution’s president or chancellor in innovative fundraising activities. Entries will be judged on the program’s success in meeting its stated goals, use of resources, creativity, and impact on the fundraising program and institution.

Judging criteria

 • Show good planning and objectives and show solid results
• Demonstrate creativity and innovation in planning and execution
• Show an understanding of the target audience(s)
• Serve as models for other institutions and are replicable
• Reflect strategic management of available resources
• Support the mission of the institution
• Demonstrate integration with advancement goals in purpose and execution
 

8. Best Program in Annual Giving — FD
Recognizes outstanding work in a program for annual giving. Broad-based programs to obtain and/or renew donors through continuous fundraising appeals made throughout the year to provide ongoing financial support to the institution's operating budget. 

Judging criteria

 • Serve as models for other institutions and are replicable
• Demonstrate good planning and objectives and show solid results
• Demonstrate creativity and innovation in thought and execution
• Show an understanding of the target audience(s)
• Reflect strategic management of available resources
• Support the mission of the institution
 

9. Best Program in Donor Recognition/Stewardship — FD
Recognizes outstanding programs that honor donors and stewards. Programs that aim to build confidence and continued support of donors through such means as regular communication, appropriate recognition, expressions of appreciation and other activities.

Judging criteria

• Serve as models for other institutions and are replicable
• Demonstrate good planning and objectives and show solid results
• Demonstrate creativity and innovation in thought and execution
• Show an understanding of the target audience(s)
• Reflect strategic management of available resources
• Support the mission of the institution
 

10. Best Program in Case Statements/Cultivation Publications — FD, CM
Recognizes an outstanding individual publication designed to attract resources to your institution by cultivating gifts, grants, students, etc.

Judging criteria

• Understanding of your target audience(s)
• Institution's mission and how well it is communicated
• Publication's content, writing, editing, layout and design, and print quality
• Budget
• Creative use of available resources
• Results

‚Äč

EXCELLENCE IN COMMUNICATIONS AND MARKETING

11. Best Video Feature — CM
May include video news release or news feature lasting no more than four minutes. Innovative general information videos produced specifically for your institution and not for, or in conjunction with, other associations or groups.

Judging criteria

• How objectives support your institutional mission
• Creative ideas
• Program's content, scripting, photography, soundtrack, and editing
• Understanding of the target audience(s)
• Budget and creative use of available resources
• Results

 

12. Best Video/DVD/CD Student Recruitment — CM
Innovative recruitment videos produced specifically for your institution and not for, or in conjunction with, other associations or groups. 

12a. Videos must be less than 3 minutes

12b. Videos must be more than 3 minutes

 Judging criteria

• How objectives support your institutional mission
• Creative ideas
• Program's content, scripting, photography, soundtrack, and editing
• Understanding of the target audience(s)
• Institution's mission and how well it is communicated
• Budget and creative use of available resources
• Results

 

13. Best Radio PSA or Commercial Spot — CM
Innovative public service announcement and/or commercial spot radio. Entries must have been produced specifically for your institution and not for, or in conjunction with, other associations or groups. Must be 60 seconds or less.

Judging criteria

 • How objectives support your institutional mission
• Creative ideas
• Program's content, scripting, photography, soundtrack, and editing
• Understanding of the target audience(s)
• Budget and creative use of available resources
• Results

 

14. Best Video PSA or Commercial Spot — CM
Innovative public service announcement and/or commercial spot . Video PSAs and commercial advertisements for institution-wide or specialized programs are eligible. Must be 60 seconds or less.

Judging criteria

 • How objectives support your institutional mission
• Creative ideas
• Program's content, scripting, photography, soundtrack, and editing
• Understanding of the target audience(s)
• Budget and creative use of available resources
• Results

 

15. Best Electronic Newsletter — CM
Recognizes an outstanding electronic newsletter used by the institution or a unit within it. Please provide electronic links for two to three issues from the past year’s publishing cycle. Make sure the URL listed on your entry form is correct. Websites that cannot be accessed using the submitted URL will be disqualified.

Judging criteria

• Understanding of your target audience(s)
• Institution's mission and how well it is communicated
• Publication's content, writing, editing, layout and design, and print quality
• Budget
• Creative use of available resources
• Results

 

16. Best Institutional Web Site — CM
Institutional Websites includes sites created for an institution overall or for a specific college or school within a university (law school, business school, etc.) Awards will be given for innovative websites or pages developed for any institutional use. Do not enter only your homepage for evaluation. Judges will only be looking at multi-page/layered sites or pages. Important: All sites must be assessable to the public. Make sure the URL listed on your entry form is correct. Websites that cannot be accessed using the submitted URL will be disqualified.

Judging criteria

 • Strategy
• Content
• Design/Navigation
• Usability
• Innovation
• Understanding of target audience(s)
• Engineering and management
• Budget and use of available resources
• Plan to evaluate site
• Results

 

17. Best Web Site, Individual Page or Section — CM
Individual sub-websites includes sites created for a special purpose (such as annual reports, fundraising, campaigns or news) or directed toward a well-defined audience (alumni, prospective students, current students or parents) Awards will be given for innovative websites or pages developed for any institutional use. Do not enter only your homepage for evaluation. Judges will only be looking at multi-page/layered sites or pages. Important: All sites must be assessable to the public. Make sure the URL listed on your entry form is correct. Websites that cannot be accessed using the submitted URL will be disqualified.

Judging criteria

• Strategy
• Content
• Design/Navigation
• Usability
• Innovation
• Understanding of target audience(s)
• Engineering and management
• Budget and use of available resources
• Plan to evaluate site
• Results

 

18. Best Tabloid/Newsletter for Internal Audience — CM
Awards will be given for the best recurring publications designed for a mainly internal audience (faculty, staff, and students). Publications may include internal audience newsletters or magazines or other regularly recurring publications. Provide electronic links for two to three issues from the 2015-2016 publishing cycle.  Make sure the URL listed on your entry form is correct. Websites that cannot be accessed using the submitted URL will be disqualified.

Judging criteria

• Understanding of your target audience(s)
• Institution's mission and how well it is communicated
• Publication's content, writing, editing, layout and design, and print quality
• Budget
• Creative use of available resources
• Results

 

19. Best Tabloid/Newsletter for External Audience — CM
Awards may be given to the best external audience newsletters. Provide electronic links for two to three issues from the 2015-2016 publishing cycle. Make sure the URL listed on your entry form is correct. Websites that cannot be accessed using the submitted URL will be disqualified.

Judging criteria

• Understanding of your target audience(s)
• Institution's mission and how well it is communicated
• Publication's content, writing, editing, layout and design, and print quality
• Budget
• Creative use of available resources
• Results

 

20. Excellence in Print Advertising — CM
Restricted to employees of CASE V institutions; work produced by freelance copywriters and designers is not eligible. Ad campaigns and single ads used in the advancement of an institution, with an emphasis placed on paid advertising. Individual ads include individual pieces such as space ads, posters, web advertising, etc. not used in direct mail promotions.

Judging criteria

• Program objectives and how well you have reached them
• Understanding of your target audience(s)
• Content, writing, editing, and design of ad or group of ads
• Fresh ideas and creative concept development
• Institution's mission and how well it is communicated
• Budget
• Impact and results

 

21. Best Annual Report — CM, AR, FD
Entries may be institution-wide or unit-level reports. Entries will be judged on the program’s success in meeting its stated goals, use of resources, creativity, and impact on communications and marketing program and institution. Please provide electronic link and make sure the URL listed on your entry form is correct. Websites that cannot be accessed using the submitted URL will be disqualified.

Judging criteria

• Creative content, writing, editing, design, photography, and print quality (if applicable)
• An understanding of your target audience(s)
• Institution's mission and how well it is communicated
• Budget
• Creative use of available resources
• Results

 

22. Best Viewbook—CM
Recognizes outstanding work on an individual publication for student recruitment efforts.

Judging criteria

• Publication's content, writing, editing, layout and design, and print quality (if applicable)
• Goals and objectives
• Understanding of your target audience(s)
• Institution's mission and how well it is communicated
• Fresh ideas and creative concept development
• Budget
• Results

 

23. Excellence in Design, Brochures  — CM

23a. Excellence in Design, Single Brochure

23b. Excellence in Design, Brochures Series

Restricted to employees of CASE V institutions; work produced by freelance designers is not eligible . Entries may include a single brochure or a series of brochures.  This can include: alumni, development, admissions or other marketing brochure. One printed publication constitutes a single entry. You may enter as many publications as you want but each submission requires its own entry form and fee.

Please upload supporting materials AND mail three copies along with your entry form to:

Myla Edmond, Director of Marketing and Communications
UCEAP Systemwide Office
University of California Education Abroad Program
6950 Hollister Avenue
Suite 200
Goleta, CA 93117-5823
medmond@eap.ucop.edu

Judging criteria

• Objectives and how they support your institutional mission
• Creativity/innovation
• Typography
• Photography/illustration
• Layout and design
• Appropriate format for audience
• Print quality
• Budget
   Results

 

24. Excellence in Design, Posters — CM

24a. Poster, Individual
24b. Poster, Series

Awards will be given for creativity and overall excellence in design of individual print publications. Restricted to employees of CASE V institutions; work produced by freelance designers is not eligible. 

Please upload supporting materials AND mail three copies along with your entry form to:

Heidi Murphy, Director of Communications and Public Relations
University of Georgia School of Law
225 Herty Drive
Athens, GA 30602
hmurphy@uga.edu

Judging criteria

• Objectives and how they support your institutional mission
• Creativity/innovation
• Typography
• Photography/illustration
• Layout and design
• Appropriate format for audience
• Print quality
• Budget
• Results

 

25. Excellence in Design, Specialty Pieces (e.g., videocassette/DVD covers, CD packages, T-shirts, caps, etc.)  — CM
Restricted to employees of CASE V institutions; work produced by freelance artists or designers is not eligible Specialty Pieces such as DVD covers, CD packages, T-shirts, caps, etc. Awards may be given for creativity and overall excellence in design of individual print publications. One printed publication constitutes a single entry. You may enter as many publications as you want but each submission requires its own entry form and fee.

Please upload supporting materials AND mail three copies along with your entry form to:

Heidi Murphy, Director of Communications and Public Relations
University of Georgia School of Law
225 Herty Drive
Athens, GA 30602
hmurphy@uga.edu

Judging criteria

 • Objectives and how they support your institutional mission
• Creativity/innovation
• Typography
• Photography/illustration
• Layout and design
• Appropriate format for audience
• Print quality
• Budget
• Results

 

26. Best Specialized or Unit-Level Magazine — CM
Recognizes specialized or unit-level magazines, including research magazines and magazines for colleges, departments or other areas within an institution. (Alumni and institution magazines should be entered in categories 6 and 7.)  

Judging criteria
• The objectives of your magazine publishing program
• Your magazine's content, writing, editing, layout and design, and print quality
• Creative story ideas
• Serving your target audience(s)

 

27. Excellence in Graphic Identity/Logo — CM
Restricted to employees of CASE V institutions; work produced by freelance artists or designers is not eligible.Awards may be given for creativity and overall excellence in design of individual print indemnity/logo

Please upload supporting materials AND mail three copies along with your entry form to:

Ethan Rule, University Marketing Representative
The University of New Mexico
University Communication and Marketing
MSC06 3745, Box 26
1 University of New Mexico
Albuquerque, NM 87131
Rule7597@unm.edu

Judging criteria
• Objectives and how they support your institutional mission
• Creativity/innovation
• Typography
• Photography/illustration
• Layout and design
• Appropriate format for audience
• Print quality
• Budget
• Results

 

28. Excellence in Illustrations — CM
Restricted to employees of CASE V institutions; work produced by freelance artists or designers is not eligible. Awards may be given for creativity and overall excellence in design of individual print publications.

Please upload supporting materials AND mail three copies along with your entry form to:

Ethan Rule, University Marketing Representative
The University of New Mexico
University Communication and Marketing
MSC06 3745, Box 26
1 University of New Mexico
Albuquerque, NM 87131
Rule7597@unm.edu

 Judging criteria

• Objectives and how they support your institutional mission
• Creativity/innovation
• Typography
• Photography/illustration
• Layout and design
• Appropriate format for audience
• Print quality
• Budget
• Results

 

29. Excellence in Feature Writing, Individual — CM
Restricted to employees of CASE V institutions; work produced by freelance writers is not eligible. Individual feature article, written by one writer or a team of writers which has appeared in an institutional magazine, tabloid, newsletter, online publication or other institutional product (e.g., press release). Article should be submitted as an electronic link from the publication in which it appeared.

Judging criteria

• Your ability to creatively engage the reader through clear, compelling, and interesting news writing
• An understanding of your target audience(s)
• Objectives that support the mission of your institution
• Well-written, organized, and carefully edited stories on a wide range of topics
• How you met your objectives

 

30. Excellence in Feature Writing, Series — CM
Restricted to employees of CASE V institutions; work produced by freelance writers is not eligible. A series of thematically related articles that have appeared in an institutional magazine, tabloid, newsletter, online publication or other institutional product (e.g., press release). Can be authored by a single writer or a team of writers. Articles should be submitted an electronic link(s) from the publication(s) in which they appeared.

 Judging criteria

• Your ability to creatively engage the reader through clear, compelling, and interesting news writing
• An understanding of your target audience(s)
• Objectives that support the mission of your institution
• Well-written, organized, and carefully edited stories on a wide range of topics
• How you met your objectives

 

31. Best Uses of Social Media — CM
Awards will be given to recognize best practices using social media within new and established programming. Programs may be on-going or new, but must have been in place long enough to have produced well-documented results. Submit your entry with attachments through our online entry process. Make sure URLs or other information listed on your entry form is correct. Applications that cannot be accessed using the submitted information will be disqualified.

 Judging criteria

• How well your entry supports your overall institutional and/or communications efforts
• Content
• Usability
• Innovation
• Understanding of target audience(s)
• Budget and use of available resources
• Plan to evaluate program
• Results

 

32. Best Uses of Mobile Applications — CM
Awards will be given to recognize outstanding mobile applications. Eligible programs may come from any area of institutional advancement. Entries must be actual applications rather than mobile versions of websites. Submit your entry with attachments through our online entry process. Make sure URLs or other information listed on your entry form is correct. Applications that cannot be accessed using the submitted information will be disqualified.

 Judging criteria

• How well your entry supports your overall institutional and/or communications efforts
• Content
• Usability
• Innovation
• Understanding of target audience(s)
• Budget and use of available resources
• Plan to evaluate program
• Results

 

33. Excellence in Online Innovations — CM, AR, FD
This category recognizes original, unconventional and innovative use of digital/electronic technology. Submit your entry with attachments through our online entry process. Make sure URLs or other information listed on your entry form is correct. Applications that cannot be accessed using the submitted information will be disqualified.

 Judging criteria

• How well your entry supports your overall institutional and/or communications efforts
• Content
• Usability
• Innovation
• Understanding of target audience(s)
• Budget and use of available resources
• Plan to evaluate program
• Results

33a. Excellence in Online Innovation: Alumni Relations
33b. Excellence in Online Innovation: Fundraising
33c. Excellence in Online Innovation: Communications/Marketing

 

EXCELLENCE IN SPECIAL EVENTS

34. Best Event on a Shoestring — SE, AR, FD
Recognizes outstanding program produced with a limited budget and/or planned within narrow time constraints. . Submit your entry with attachments through our online entry process. Make sure URLs or other information listed on your entry form is correct. Applications that cannot be accessed using the submitted information will be disqualified.

 Judging criteria

• Event objective and how they support your institutional mission
• Careful planning, start-up and follow through
• Innovative ideas and solutions
• Understanding of target audience(s)
• Effective use of available resources (including staff and volunteers)
• Documented results showing the event's impact
• Budget and use of available resources

 

35. Excellence in Special Events, Invitations and Collateral Materials — SE, AR, FD
Recognizes a creative and innovative use of invitations and other materials used for a special event.

Please upload supporting materials AND mail three copies along with your entry form to:

Christopher Maniet, Multimedia Design Manager
Austin College
900 N. Grand Ave, Suite 6G
Sherman, TX 75090
cmaniet@austincollege.edu

Judging criteria

• Event objective and how they support your institutional mission
• Careful planning, start-up and follow through
• Innovative ideas and solutions
• Understanding of target audience(s)
• Effective use of available resources (including staff and volunteers)
• Documented results showing the event's impact.

 

36. Excellence in Special Events, Individual Event — SE, AR, FD
Individual activities centered around special occasions that take place on a single day. May include, but are not limited to:  Anniversaries, inaugurations; public meetings, homecomings and reunions, educational programs, alumni events, exhibitions, international functions, convocations, special commemorations, building dedications, athletic events and fundraising events. 

 Judging criteria

• Event objective and how they support your institutional mission
• Careful planning, start-up and follow through
• Innovative ideas and solutions
• Understanding of target audience(s)
• Effective use of available resources (including staff and volunteers)
• Documented results showing the event's impact

 

37. Excellence in Special Events, Series of Events — SE, AR, FD
Multiple activities centered on a theme that are spaced out over a year's time. May include, but are not limited to: Anniversaries, inaugurations; public meetings, homecomings and reunions, educational programs, alumni events, exhibitions, international functions, convocations, special commemorations, building dedications, athletic events and fundraising events. 

You may include up to four related events that occurred within a year's duration.

Judging criteria

• Event objective and how they support your institutional mission
• Careful planning, start-up and follow through
• Innovative ideas and solutions
• Understanding of target audience(s)
• Effective use of available resources (including staff and volunteers)
• Documented results showing the event's impact

 

 

EXCELLENCE IN DIVERSITY PROGRAMMING

38. Best Diversity Program — AR, FD, CM, SE
Recognizes programs, activities and communication efforts that enhance diversity at an institution. Diversity-oriented activities and programming conducted to increase the participation of underrepresented diverse populations in volunteer and leadership roles and other alumni activities and programs including but not limited to homecomings and reunions, clubs/chapters and other constituent/affinity group programming, awards, international alumni programs and parent/grandparent programs . 

Judging criteria

• Demonstrate good planning and measurable outcomes
• Serve as models for other institutions and are replicable
• Show understanding of the target audience(s)
• Demonstrate creativity and innovation in thought and execution
• Support the mission of the institution and/or alumni association
• Demonstrate integration with advancement goals in purpose and execution

 

 

Submission Requirements

All entries should be accompanied by an abstract providing the following information which will be submitted online or mailed to judging coordinators:

  • Title of entry
  • Category number and title
  • Institution
  • Name and contact information for individual submitting entry
  • Names of all individuals responsible for entry
  • General description of the entry
  • Goals and objectives of the project
  • Description of how project fits into overall institutional and/or advancement goals
  • Audience
  • Total number of professional and support staff who worked on the program; please note the use of freelancers, outside agencies or volunteers
  • Program budget and unit costs where applicable. Do not include staff salaries or postage in calculating total cost and cost per unit.
  • Any special circumstances or challenges faced
  • Documented results, measurements of effectiveness

Questions related to categories, deadlines and judging should be referred to Jeri Pat Gabbert, Pride of CASE V Awards Chair, jgabbert@casefive.org.

Questions related to accessing the online submission system or other technical issues should be directed to CASE HQ by e-mailing awards@case.org