Save the Date! Spring Conference – Friday, April 13, 2017

Location: Ivy Tech Indianapolis


Fall Conference – November 3, 2017

Ball State University

Submit a Proposal to Present at the Conference

Register Now!

Cost:
Early bird registration (through October 20): $75
Standard registration (October 21 – November 3): $85

Presentation slides from the Fall 2017 Conference are posted below.

Directions

Ball State University
Alumni Center
2800 West Bethel Ave.
Muncie, IN 47304

Parking is available in the parking lot adjacent to the Alumni Center.

Conference Sponsor

JGA Counsel

Schedule

9:00 – 9:45: Registration


Honaker Lacy and Standifird9:45 – 10:50 Welcome and Opening Keynote

Graham Honaker, Senior Development Officer at Butler University
Andre Lacy, Namesake donor for the Lacy School of Business at Butler University
Stephen Standifird, Dean of the Lacy School of Business at Butler University

Discussing the Impact of a Transformational Gift

About the Presenters: Senior Development Officer Graham Honaker will lead an inspiring discussion with the donor of Butler University’s largest gift from an individual or family, Andre Lacy, and the Dean of the Lacy School of Business, Stephen Standifird. The trio will talk about the significant impact the gift has had within the business school and across the institution, as well as lessons learned along the way.


11:00 – 11:50 Track Sessions

DEVELOPMENT TRACK

The Struggle is Real: Re-Envisioning the Phonathon for Fundraising Success
• Michelle Garland, Senior Director of Annual Giving – Ball State University Foundation
• Chanel Bowers, Annual Giving Communications and Projects Manager – DePauw University
• Lora Teliha, Director of Alumni Engagement – University of Indianapolis
• Lindsey Pearsey, Director of Annual Giving – Indiana University Foundation

In an age of people screening their calls and shifting from landlines to cell phones, decreased contact rates are the new normal in phonathons. This panel presentation will look at how four institutions are revisiting their calling programs and finding new ways to incorporate the phonathon into their annual giving program.

COMMUNICATIONS TRACK

Lights, Camera, Facebook Live
Christopher Wilkey – Assistant Director of Marketing and Communications – Ball State University

At the end of 2016, Chris started using Facebook Live videos to tell stories at Ball State to alumni, students, and staff. Since using this style of content production, these campaigns have turned into the cornerstone of his social media strategy on Facebook. These campaigns have ranged from helping to tell the story of philanthropy and reconnect alumni with their alma mater to the launching of a social media driven giving initiative. Using nothing more than an iPhone, a phone stabilizer, and a little creativity, alumni across the nation could reminisce about their times at Ball State and see the impact that philanthropy has had on its students and campus.

Lights, Camera, Facebook Live Presentation

ALUMNI TRACK

We've Got Your Back! Transforming Career Services for a Multi-Generational Alumni Population from Entry Level through Encore Careers
• Emili Sperling Bennett, Associate Director of Career & Professional Development – IU Alumni Association
• Erin Erwin, Senior Associate Director of Career & Professional Development – IU Alumni Association

In 2012, the Indiana University Alumni Engagement Survey revealed a clear desire for alumni-focused career services, and in 2013 the Indiana University Alumni Association created the Career and Professional Development department (CPD) to serve the diverse career needs of its 670,000 living alumni around the world. The traditional university career services model – job boards, career fairs, and on-campus recruiting – serves university students well. However, that same model applied to a multi-generational alumni population may fall flat.

CPD set out to create a new model that addresses the complexity of alumni career needs while also generating revenue for the Association. Now at the five year mark, the department has refined its offerings, grown its reputation, and continually increased revenue generation. Join CPD team members Emili Bennett and Erin Erwin to learn about the Lifetime Engagement model, best practices, and how they have failed forward, scaled a start-up endeavor, and innovated into a successful alumni-based career and professional development department.

Transforming Career Services Presentation


12:00 – 1:00 Networking Lunch

Guests will have the opportunity to network with colleagues working in similar roles.


1:00 – 1:50 Track Sessions

DEVELOPMENT TRACK

Blending the Art of Fundraising with the Science of Major Gift Metrics
Andy Canada, Senior Consultant – Johnson, Grossnickle and Associates

The art of fundraising focuses on fostering support for your mission by developing relationships with donors and aligning their philanthropic goals with organizational needs. Yet, as a leader, you need to focus on both the art and science of fundraising by tracking the metrics behind those relationships. This session will focus on how you can apply metrics to effectively measure major gift metrics and to align internal and external expectations.
You’ll learn:
• Factors to consider when establishing metrics
• How to establish metrics that support key institutional strategies
• Methods to track and reward key behaviors working with the guidelines of professional ethics standards
• How to optimize staff assignments within your donor prospect pool in a way that provides gift officers time to approach donors strategically
• Examples of dashboards and measurement tools to provide leadership with a quick visual overview of achievements

Blending the Art of Fundraising with the Science of Major Gift Metrics Presentation

COMMUNICATIONS TRACK

Email Isn't Dead, Your Constituents Are Just Drowning In Them
Kevin Ernzen, Senior Marketing Specialist, Higher Education – Salesforce.org

Email as a communication channel has become very saturated over time. Name the company, organization or institution and we can quickly determine how heavily they use email to communicate. In this talk, Kevin will share data-driven insights, thoughts and best practices on how to leverage email effectively in concert with your broader digital marketing strategy to deliver the results you're looking for.

Email Isn't Dead Presentation

ALUMNI TRACK

Alumni Engagement Events with Intention
Lori Corvino, Senior Director of Alumni Engagement – Ball State University Foundation

In order to advance an institution's strategic purpose and direction while also developing lifelong relationships with alumni, engagement must be intentional. Learn the strategies in deciding what makes an event purposeful and the four questions that should be asked prior to planning any alumni engagement event.

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2:00 – 2:50 Closing Keynote

Kevin EikenberryKevin Eikenberry

Chief Potential Officer, The Kevin Eikenberry Group

Being a Remarkable Leader Regardless of Your Leadership Position

Leadership is not just a trait for bosses. Each individual can have a significant impact across the organization when leadership is spread all around. Learn how to unleash your leadership potential.

Being a Remarkable Leader Presentation

About Kevin: Kevin Eikenberry is a world renowned leadership expert, a two-time bestselling author, speaker, consultant, trainer, coach, leader, learner, husband and father (not necessarily in that order). The Kevin Eikenberry Group is a leadership and learning consulting company that has been helping organizations, teams and individuals reach their potential since 1993. Kevin’s specialties include leadership, teams and teamwork, organizational culture, facilitating change, organizational learning and more. He is the bestselling author of Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time (Jossey-Bass Publishing 2007), a leadership primer designed to help you learn and master the 13 competencies of remarkable leaders; and Vantagepoints on Learning and Life (Dog Ear Publishing 2006), a collection of his email essays on learning from everyday experiences. His other books include #LeadershipTweet: 140 Bite Sized Ideas to Help You Become the Leader You Were Born to Be (Happy About, 2009), and the co-author of From Bud to Boss: Secrets to a Successful Transition to Remarkable Leadership (Jossey-Bass, 2011).