CASE District V Announces the second in its series of one-day professional development conferences
Marketing Your Institution in a “Service Economy”
University of Michigan
Thursday, June 5, 2008
8 a.m.–4 p.m.
About the Program
This one day seminar focuses on the differences between marketing a service (think your school) and marketing a product (which are what most marketing courses apply themselves to).
We are in a service economy; this seminar is about competing successfully in it. Learn how and why the expectations of our university's audiences are changing and what the implications are for your institution.
We will expand the traditional 4 P's of marketing to the 7 P's of service and focus on why the resulting integrated marketing activities are essential when competing for students, reputation and revenue sources.
In addition, you will learn what quality service is, how it applies to a university, and where it breaks down resulting in, at best, a confused customer and, at worst, a broken brand promise.
This seminar is promised to be highly interactive and energetic in its delivery and application oriented in its content.
Anyone who wants to more fully understand the basis of integrated marketing activities in achieving marketing goals should attend, including:
- University or college marketing professionals
- University of college communication professionals
- Public Affairs officers
- Development and Alumni Officers
Faculty chair
Tom Hayes, Professor of Marketing
Xavier University
Tom has been on the Xavier faculty for 31 years. He is also vice president and partner for Simpson-Scarborough, a marketing consulting agency for higher education. Tom founded the American Marketing Association’s Symposium on the Marketing of Higher Education and is editor of the Journal of Marketing for Higher Education.
Tom has co-authored two books, Marketing Colleges and Universities: A Service Perspective and 50 University Marketing Mistakes and How to Avoid Them. He also sits on the CASE Commission on Communications and Marketing.
Fees and Registration
The registration fee is $100, which includes conference materials and lunch. All registrants will receive a complete confirmation packet via e-mail, including details on parking and facilities at the University of Michigan. Checks should be made payable to CASE V. Please complete this form and mail it with payment to:
Registrants should complete the registration form and mail it to:
Catherine McGlinch
CASE V By Demand Chair
Minnesota State Colleges and Universities
System and Foundation Relations
Wells Fargo Place
30 7th Street East, Suite 350
Saint Paul, MN 55101-7804
Phone: 651-297-4639
Catherine.mcglinch@so.mnscu.edu
Space is limited! Registrations must be received by May 29, 2008
Hotel Accommodations
Registrants are on their own for hotel arrangements. There are several hotels near the University of Michigan. The Ann Arbor Convention and Visitors Bureau has hotel information on its Web site.
Confirmation
Registrants will receive a conference confirmation complete with driving directions and parking instructions to the university.
Questions?
All questions or comments can be directed to:
Catherine McGlinch
CASE V By Demand Chair
Phone: 651-297-4639
Catherine.mcglinch@so.mnscu.edu