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Independent Schools Sessions

Secondary emphases are indicated in parentheses.

Please confirm the session times and locations in the program book you will receive when you arrive at the conference.

Sunday 12:30-1:45 p.m.

The Journey from Small Annual Gifts to Major Philanthropic Support

Ohio

Practical advice, tips, and examples of successful moves from small gifts to major institutional support. This session will also explore gift time lines and strategic planning. Steve Sturman is a major gifts officer at Culver Academies. Culver, founded in 1894, is completing a successful $300 million campaign.

— Steve Sturman, Senior Development Officer, Culver Academies

Monday 3:45-5 p.m.

Effective, Low-Cost Public Relations and Marketing Strategies

Ontario

In today's economy, low-cost communications initiatives have become more vital than ever before. Schools are feeling the pinch and with resources being cut left and right, communications professionals need to be more tactical and targeted in their approach to media relations and marketing. Find out how to get the most bang for your buck, how to utilize free resources, and how to strategically position your school for PR success.

— Amanda Chaborek, APR, Director of Communications and Community Relations, Cleary University