Using Relationship Management to Drive Campaign Success
Cost: $199, workshop only
Cost: $100, with conference registration
Saturday, December 12 — 1-4 p.m. and
Sunday, December 13 — 9 a.m.-noon
A seminar hosted by APRA during the
35th Annual CASE V Conference.
Covering systematic ways to effectively manage prospects in all phases of a campaign. Highlights of the session include: Auditing Your Prospect Pool; Identifying Prospects for Your Campaign; Building the Gift Pyramid; Analyzing and Forecasting Using Prospect Management; and Campaign Reporting.
All APRA workshop attendees may attend the CASE V conference at the CASE member rate. Workshop ONLY is $199.
Registration for this workshop is $100 plus CASE V conference fee.
Learn how to effectively manage prospects, donors and volunteers in all phases of a campaign. Discover how relationship management principles and systems can drive campaign success, from pre-campaign planning through mid-campaign benchmarking and post-campaign analysis. Topics will include campaign and pipeline forecasting, setting and tracking performance goals for staff and volunteer solicitors, and using actionable reports on progress toward campaign objectives.
This session is designed for directors and vice presidents of development, directors and managers of prospect development, relationship management and advancement services, as well as fundraisers and other development professionals interested in understanding prospect management.
-Diana Joyce, Director, Market & Institutional Research, University of Chicago
-Joseph Buck, Senior Director, University Leadership Gifts, University of Chicago
-Leslie Taylor Gonnella, Senior Director, Research & Prospect Management, University of Chicago
Exhibitor information is available or register your booth today.
the CASE v Conference is an approved provider for CFRE Continuing Education points/contact hours for select CASE conferences.
Full participation in the CASE V District Conference is applicable for 20.75 points in Category 1.B–Education of the
CFRE International application for initial certification and/or recertification.