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Alumni Sessions

Secondary emphases are indicated in parentheses.

Please confirm the session times and locations in the program book you will receive when you arrive at the conference.

Sunday 12:30-1:45 p.m.

Using Advanced Research to Develop and Enhance STAT/Young Alumni

Sheraton II

How do you increase the relevancy, and ultimately membership, of alumni associations? Learn how research, using advanced methodologies, can be used to uncover current perceptions of an alumni association, as well as its relevance to student and young alumni lives. This research reveals preferences for products and services and how to build on-going relationships and best communication needs.

— Vince Nelson, President, University of Iowa Alumni Association

— Monica W. Vernon, President, Vernon Research Group

— Bob Woodward, Research Project Manager, Vernon Research Group

Sunday 2:15-3:30 p.m.

If You Build It They Will Buy or Technology @ Work - To Generate Income, Market to and Engage Alumni

Sheraton II

Learn how to build an online store, from scratch, to better serve alumni and friends. Discover the impact the process has on staff, what products to carry, what sells well, as well as marketing and promotion and partnership established. Also discover how a monthly e-mail assists in promoting products and services.

— Jim Harris, Assistant Director of Alumni Marketing and Communications, Ohio University Alumni Association

Monday 9:15-10:30 a.m.

D-I-Y Travel: Creating an In-House Travel Program

Sheraton III

Interesting travel programs provide a valuable opportunity to reconnect and engage alumni. But, do you choose from the wealth of prepackaged travel programs readily available, or do you create a trip that meets the specific needs of your constituency? This session will discuss the good, the bad and the ugly of establishing a D-I-Y travel programs.

— Barb Daus, Assistant to the Chancellor, University of Wisconsin - Platteville

— Kim Schmelz, Alumni Director, University of Wisconsin - Platteville

Monday 11 a.m.-12:15 p.m.

(Development)

Measuring Alumni Success

Sheraton III

There's an art and science to alumni relations and development work. Glean some tips on how to measure the qualitative and quantitative pieces of our business and effective metrics-based outcomes.

— Tim Simmons, Executive Director and Chief Alumni Relations Officer, Marquette University Alumni Association

Monday 2-3:15 p.m.

To Due, Not to Due, then Due Again

Sheraton II

Whether or not to support a dues-paying model is a concern for many alumni associations. Learn how Florida Atlantic University went from a dues-paying organization, to dues-free and then back to dues paying.

— Lee Collier, Director, Alumni Relations & Operations, Florida Atlantic University