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Web Sessions

Secondary emphases are indicated in parentheses.

Please confirm the session times and locations in the program book you will receive when you arrive at the conference.

Monday 2-3:15 p.m.

(Communications)

Writing Right for the Web: Engage Your Visitors and Improve Your Search Engine Visibility

Ontario

Your Web site navigation is clear. Your content is on target for the interests of your audience, but your visitors still aren't reading the content you want them to read. What's wrong? Your Web site is an online publication and if the writing style on your Web site isn't "Web friendly," people won't read the content you publish. Discover key guidelines to use when writing for external Web site visitors to best engage them in their critical first seconds on your page. And we'll review top writing tips to increase your visibility for better search engine marketing. After this session, you'll know more about: How people "read" your Web site; how to quickly engage your audience; the difference between "keywords" and "carewords"; the value and role of a Web editor; direct marketing copywriting principles to use online; practical tips for enhancing your Web pages; writing to increase your visibility for Search Engines Marketing

— Bob Johnson, Ph.D., President, Bob Johnson Consulting, LLC