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Communications Sessions

Secondary emphases are indicated in parentheses.

Please confirm the session times and locations in the program book you will receive when you arrive at the conference.

Sunday 2:15-3:30 p.m.

Emerging Issues in Higher Education: What are They and How Should Your Institution Talk About Them?

Michigan A & B

Rising tuition, access, diversity, campus safety, technology, student loans, institutional research. These are just some of the hot topics confronting higher education today. Join Scott Jaschik, editor and founder of Inside Higher Ed, as he discusses emerging issues facing colleges and universities. Jaschik will also offer tips on how communications professionals and others can address these issues with campus administrators, faculty and staff, prospective students, alumni, and the media.

— Scott Jaschik, Editor, Inside Higher Ed

Monday 3:45-5 p.m.

Developing, Implementing, and Testing a Campus Crisis Communications Plan

Michigan A & B

While you can't predict when a crisis will impact your campus, you can be prepared. Christopher Simpson is a nationally recognized crisis communications expert in higher education. He is also the author of the new CASE book, "Weathering the Storm: Protecting Your Brand in the Worst of Times." Join Simpson as he talks you through the design, implementation, and evaluation of a campus or system-wide crisis communications plan, including how to build your image in advance of a crisis, how to build a crisis team, and how to talk to the media. Siimpson will also present case studies from Duke University and Virginia Tech, leading to a discussion of what these institutions did well, where they failed, and what you can learn from their experience.

— Christopher Simpson, CEO and Partner, SimpsonScarborough

(Web)

Vodcasting (Video Podcasting) as a Student Recruitment Tool

Huron

Butler University's College of Business took a unique approach last year to feature their program, the university, their students and their faculty. The goal was to increase admissions to the college and connect with those students admitted to the university, but not yet enrolled. Butler engaged the consulting firm MediaSauce to develop an interactive video podcast series that featured two first-semester freshmen. It followed them through move-in day, their first classes and until the end of the semester when they participated in a business class competition. See what application this powerful tool might have for your institution.

— Stephanie Judge, Director of Marketing, Butler University College of Business

— Dora Lutz, Account Executive, MediaSauce

— Kate King, Marketing Lecturer, Butler University

Tuesday 9:15-10:30 a.m.

(Management, Executives in Advancement)

Starting at Home: Internal Communication in Context

Huron

Where does internal communication fit within your overall communications and marketing plan? Whats the difference between internal communication and internal marketing? How do you maintain credibility for internal communication? What are the pros and cons of print and electronic vehicles? How can you best employ internal communication strategies to help manage campus crises? Join this discussion about internal communication, from its strategic role to practical applications.

— Rae Goldsmith, Vice President, Communications and Marketing, Council for Advancement and Support of Education