Pre-Conferece Workshops

Sunday, Dec. 10, 9 a.m.-noon

 

Jock shock?

Turf Wars: How Athletic Battles Impact an Institution

Intercollegiate athletics has never been under greater scrutiny. Whether it's the legal imbroglio surrounding the Duke lacrosse team or universities accepting students/athletes from unaccredited high schools, more and more often stories relating to college sports are jumping from the sports page to the front page, from "Sportscenter" to the evening news. Yet there are also a lot of (under- reported) uplifting stories involving intercollegiate athletics. This session will take a look at how sports impact an institution's identity and the role communication professionals play when athletics impact advancement.

— Matt Jennings, Editor, Middlebury Magazine, Middlebury College

Discover how to reach them early!

Focusing on Our Future: Cultivating Student Loyalty to the Alumni World by Visibly Contributing to their Campus Experiences

What works and what doesn't when engaging students in the life of their university and in activities that facilitate networking and mentorship? How do you engage students with your alumni association? Gain skills and practical insight in understanding the student to alumni life cycle. Ideally, a stronger connection as a student will create the passion for an ongoing relationship with their alma mater as an alumnus.

— Felix Alonso, Director, Student Programs, The Ohio State University Alumni Association Inc.

— Kathy Bickel, Vice President of Outreach and Engagement, The Ohio State University Alumni Association

What's next in the field?

Putting the Horse Before the Cart: How Advancement Services is Driving the Future of Fund Raising

To reinterpret a phrase from Winston Churchill, some regard advancement services as if it were a predatory tiger to be shot. Others look upon it as a cow that they can milk. Only a handful see it for what it really is: the strong horse that pulls the whole cart. What are the trends in advancement services? What are today's best practices? How are technology and data changing the way campaigns are run? Spend the morning with an experienced advancement services professional, three-time chair of the CASE Senior Advancement Services Professionals Conference, for a fast-paced discussion on hiring and salary trends, new technology, and what's next for the field.

— Jennifer Warwick, Managing Director, Advancement Solutions

Looking for life-long commitments?

Alumni/Development Practices: Developing a Plan That Works for You

How can you and your development/alumni colleagues work smarter, leverage your assets and utilize every resource at your disposal to maximize gifts to your organization? This hands-on workshop will help you design and implement a plan to inventory your alumni association and development assets, including human, fiscal and support systems, and to develop an integrated process for donor identification, qualification, cultivation, solicitation and stewardship. The goal is to help you develop best practices to ensure the best possible outcomes and to manage relationships with alumni and friends along a proven road map of lifelong interactions that lead to ever-increasing financial commitments.

— Patricia A. Borger, Director, Corporation and Foundation Relations, The University of Cincinnati Foundation

— Marc A. Thompson, Assistant Dean for Advancement, Oklahoma City University School of Law

registration

Take part in an opportunity to gain valuable information from seasoned professionals at a fraction of the typical cost — all pre-conference workshops are only $75. All participants must be registered for the conference to participate in a pre-conference workshop. See the registration form. Sign up early — space is limited!