Pre-Conference Workshop for Newcomers to the Field of Advancement

Saturday, December 10, Noon-5 p.m.

Starting a new career in institutional advancement? This workshop is designed specifically for you. Interact with other newcomers, build your professional network, and be introduced to the profession by a group of seasoned professionals. The workshop will include a presentation on leadership for the new advancement professional as well as specific breakout sessions on alumni relations, communications and development. Following these profession-based sessions, you will have an opportunity to ask questions of the day's speakers. We will end by awarding the Newcomer Fellowships to eight deserving professionals. You will not want to miss this opportunity.

Keynote presentation

Essential Leadership and Communication Skills for Newcomers to Advancement

This interactive session will span numerous leadership and communication topics. It will provide any newcomers to advancement with the essential foundations for a successful advancement career, as well as some secrets to help you stand out as an all-star in your office.

— Devin T. Mathias, Director of The Florida Fund The University of Florida

Breakout sessions

2:30 p.m.-4:15 p.m.

Learn how alumni, communications, and development staffs can work together to advance the mission of the institution. You will pick up some great tips on being a team player within the Advancement division.

Communications

This workshop provides a crash course in how to work effectively in the campus communications office. Discover creative ways to build working relationships with colleagues, those across campus, the media, alumni and others. Get ideas on how to get your institution's message out creatively — via print, the Web, the media, and others.

— Brad Quarberg, Assistant Director of University Relations, University of Wisconsin-La Crosse
— Kevin Bertelsen, Director of Publications, University of Wisconsin-River Falls

Alumni Relations

As a new professional to alumni relations, you are charged with developing or enhancing programs for alumni around your institution's needs. This workshop will provide an insight into key programs to build a successful program.

— Carrie Carroll, Director of Alumni Relations & Annual Giving, William Mitchell College of Law
— Barb Larson-Taylor, Associate Director of Alumni Affairs, Gustavus Adolphus College

Development

A broad overview to newcomers in fund raising, this session identifies tools and techniques that will help you make an impact at your institution. Find out how to drive the prospect agenda while utilizing the development team in your office.

— Carmela Kranz, Director of Development, School of Public Health, Minnesota Medical Foundation
— Jeffrey Liebermann, Director of Development for Social Sciences and Humanities, The University of Iowa Foundation

registration

Registration is $100 and covers materials, lunch, and refreshments. Newcomers workshop participants also must be registered for the conference. Space is limited, so register early. No on-site registrations will be accepted. For more information, contact Janie Spencer at spencer.jane@uwlax.edu.

When you arrive at the conference, materials will be available at the conference registration desk on Level 1 in the River Exhibition Hall Promenade.

Financial assistance is available!
CASE V offers fellowships that provide financial assistance to attend the conference and pre-conference workshop for Newcomers in advancement. View application information.