Secondary emphases are indicated in parentheses.

PLEASE CONFIRM THE session TIMEs AND ROOM LOCATIONs in the program book you will receive WHEN YOU ARRIVE At the conference.

Sunday 1:30-2:45 p.m.

(Communications)
What you Need to Know About Web Standards — Even if You're Not a Web Designer
Sheraton III
Technology moves fast. How do you keep up with Web standards? Why bother when your Web site works fine the way it is? Adopting Web standards can minimize development time, reduce file sizes to minimize bandwidth, create printer-friendly pages and offer greater accessibility to your users. This presentation will highlight what you need to know about Web standards -- and why you should care.
     Daniel Frommelt, the Web coordinator at the University of Wisconsin-Platteville, has a background in publishing, teaching, management and computer technologies. An author for A List Apart (www.alistapart.com), Frommelt is very active in pursuing Web standards and advancing Web technologies.
— Daniel Frommelt, University World Wide Web Coordinator, University of Wisconsin-Platteville

Sunday 3:15 p.m.-4:30 p.m.

(Development)
But Do They Give? Practices and Trends in Online Fund Raising
Sheraton III
In 2003, the University of Iowa Foundation saw an 84 percent increase in contributions, and last year received $360,000 in online gifts (and are well on their way to surpassing 2004 goals). Discover the secret to the foundation's success, and more about the Chronicle of Philanthropy's survey on online giving -- one of the only industry-wide surveys that deals with this topic.
     Hilery Livengood is director of Web strategies for the University of Iowa Foundation. She led the team that developed the foundation's Web site (www.uiowafoundation.org), which won a CASE silver award and was named an outstanding Web site by the Web Marketing Association. She also works with campus clients to develop new applications for the UI's online giving site.
— Hilery Livengood, Director of Web Strategies, The University of Iowa Foundation

Monday 9:15-10:30 a.m.

(Communications)
High Tech, High Touch: How Your Web Site Can Speak to Prospective Students
Sheraton III
Is it possible to use a web site to create a meaningful, personal interaction? We'll explore Inside L&C, an award-winning "micro-site" targeted at admitted prospective students at Lewis & Clark College in Portland, Ore. Topics include the Millennial Generation, effective student profiles, and anything-goes message boards.
     Kari Chisholm is the senior web strategist at Lewis & Clark College. As the first full-time web developer for L&C, he managed two major redesigns of the site, built a content management system, and conceived, designed, and programmed Inside L&C. In 2002, Inside L&C was awarded a national gold award by CASE.
— Kari Chisholm, Senior Web Strategist, Lewis & Clark College

Monday 11 a.m.-12:15 p.m.

(Alumni)
Online Alumni Communities: Nine Things to Know Before Getting Started
Sheraton IV
Does it seem that you're the only college or university without an online directory or alumni community? Not so! If you've just started to think about implementing a new Web strategy for your alumni (or if you've already implemented a site but aren't getting a return on your investment), this session is for you. Creating, hosting and maintaining an online directory and community requires a commitment of staff, time and money. You'll get a detailed look at the nine areas you should focus on when building your Internet outreach.
     Don Philabaum is president and CEO of IAC, a "social networking software" development company that provides online tools to help organizations better communicate, engage and network with members.
— Don Philabaum, President, IAC

(Communications)
Content Management 101
Sheraton III
When they visit your Web site, people want content — not Flash animations. So creating great content and using it successfully on the Web is key to providing a great user experience. Contrary to what many people think, content management is not about technology — and it's time to stop thinking that software makes content management possible. While technology helps, content management is really about how people create, share, manage and deploy content on the Web and in other media. This session will explore how to make content management work effectively on your Web site.
     Michael Stoner, president of mStoner, is a consultant who often writes and speaks about the strategic role of the website in institutional communications.
— Michael Stoner, President, mStoner

Monday 2-3:15 p.m.

(Communications)
Blogs for University Communication
Sheraton III
With the number of blogs estimated at half a million and growing every day, it's not surprising that the blog is making its way into college and university settings. (What's a blog? Short for "web log," it's on "online diary" with entries in reverse chronological order, and updated frequently with software like Blogger or Moveable Type.) This presentation will discuss blogs' potential as communication vehicles in a university or college setting, and will also feature a brainstorming session with general audience participation to identify creative ways to use blogs.
     Laura Pedrick, executive assistant to the provost at the University of Wisconsin-Milwaukee, has a background is in mass communication and holds a master's degree in journalism from the University of Minnesota. A Ph.D. student at UW-Madison, Pedrick's research interests include adolescents' use of the Web in the college choice process.
— Laura Pedrick, Executive Assistant to the Provost, University of Wisconsin-Milwaukee

(Communications, Management, Senior Professionals)
E-Gads! My Job has Become High tech!
Sheraton V
When many of us entered the business of university marketing, the Internet, Web, e-mail, e-commerce —maybe even cable TV — did not exist. Remember the days before personal computers, cell phones, Palm Pilots, digital photography, Blackberries, CD's and DVD's, Blue Tooth and MP3's? Today we're expected to be experts in all things "E"— a tough challenge when the rules are changing daily. This session, though light-hearted, will take a hard look at our new e-competencies from several angles: how our jobs have changed, how our constituencies have changed and what we can expect to happen in the foreseeable future.
     Prior to joining Lipman Hearne in Chicago, Thomas Abramson served as associate vice president for enrollment management and dean of admissions at DePaul University in Chicago. He's contributed to to two books: "The Strategic Management of College Enrollment" and "The Admission Practitioner," and created research instruments such as the Market Positioning Questionnaire, Pricing Sensitivity Study, and the Web Site Effectiveness Study, an Internet-administered survey.
— Thomas D. Abrahamson, Managing Director & Principal, Lipman Hearne

Monday 3:45-5 p.m.

(Communications)
You've Got Mail!
Sheraton III
A recent study found that nearly 20 percent of all opt-in email is being blocked. That means 20 percent of your constituents aren't receiving messages about your college or university. Get tips and tricks for successful e-mail marketing, from one-time e-mail solicitations to developing true permission-based e-mail relationships with your alumni.
     Andrew Eklund is the founder and CEO of Ciceron, a Twin Cities-based Web marketing firm. Eklund has taught e-business strategy and analysis courses as part of the University of Minnesota Continuing Education program.
— Andrew Eklund , CEO, Ciceron Inc.

Tuesday 9:15-10:30 a.m.

(Alumni, Communications, Development, Management)
Award-winning Web Sites
Sheraton III
Whether you love' em or hate 'em, there was something about these 14 Web sites that stood out in the eyes of the judges at this year's CASE Web site awards contest. During this session, Michael Stoner and Kari Chisholm, two of the 14 judges who reviewed more than 150 institution and magazine Web sites, will discuss the sites that won, a few that didn't, and what made them that way.
     Michael Stoner is the president of mStoner, a consulting firm that helps higher education institutions develop and implement communications strategies. Kari Chisholm, senior web strategist at Lewis & Clark College in Portland, Ore., developed "Inside L & C," which won a CASE gold award in 2002.
— Kari Chisholm, Senior Web Strategist, Lewis & Clark College
— Michael Stoner, President, mStoner

Tuesday 11 a.m.-12:15 p.m.

The Future of the Search Engine
Sheraton III
Does Google rule all the search engines? In this session you'll learn about the changes in the search engine world, and what you need to know to make sure your site stays in the rankings.
     Andrew Eklund is the founder and CEO of Ciceron, a Twin Cities-based Web marketing firm. Eklund has taught e-business strategy and analysis courses as part of the University of Minnesota Continuing Education program.
— Andrew Eklund , CEO, Ciceron Inc.