Secondary emphases are indicated in parentheses.

PLEASE CONFIRM THE session TIMEs AND ROOM LOCATIONs in the program book you will receive WHEN YOU ARRIVE At the conference.

Sunday 1:30-2:45 p.m.

(Communications)
Looking for Jane: The role of the president in the branding process
Sheraton II
When Paul Pribbenow came to Rockford College as president two years ago, he found a campus that had lost its focus and its support, financial and otherwise, of alumni and donors. His remarks will describe institution-wide efforts to chart the campus' future by exploring its history and identifying branding opportunities.
— Paul C. Pribbenow, President, Rockford College

Sunday 3:15-4:30 p.m.

(Communications)
Living with Jane: Implementing a new brand
Sheraton II
This session will deal with the process of implementing a new brand. Now that we've found Jane again (from session titled "Living with Jane"), what do we do with her? Once the vision was in place (Rockford College is now the Jane Addams College in the 21st century), the college went through a process of bringing the vision and new brand to life.
— Annie Krug, Vice President for Development, Rockford College
— Donna Bowling, Partner, Mindpower, Inc

Monday 9:15-10:30 a.m.

(Communications)
Transparency: What Should You Share with the Public?
Sheraton II
This will be a team approach to demonstrating how to garner public trust and support by placing critical information on your institution's Web site for public scrutiny. This open, innovative approach includes enrollment, budget and other data that the public has a right to see. It will provide ideas of what you might consider sharing with your stakeholders in any of the major CASE fields.
— Martha Grier, Assistant to the Chancellor, Special Programs, Wayne County Community College District
— Bernadette Spencer, Vice Chancellor for Institutional Effectiveness & Instructional Technology, Wayne County Community College District

(Development)
Capital Campaigning for Success
Sheraton V
This session will offer an open discussion of specific fund-raising methods utilized by Michigan State University in its current $1.2 billion campaign. Topics will include: ways to involve deans and directors and get their "buy-in," performance standards and core competencies useful in evaluating staff performance, and use of annual operating plans.
— Marti K. Heil, Associate Vice President University Development, Michigan State University

Monday 11 a.m.-12:15 p.m.

(Development)
Advancement: Still More Art than Science
Sheraton II
In a research-driven world, amid the complexities of modern communications and instantly- fulfilled expectations, we do our work  advancement. It involves a skill set that must include the tangible, and yet it must also include the intangible.
— Kenneth E. Bartels, Vice President College Advancement, Elmhurst College

Monday 2-3:15 p.m.

(Communications)
Crisis Communications: How to plan for and react when the inevitable hits the fan
Sheraton II
The September 11 terrorist attacks illustrate how vulnerable our colleges and universities are to a sudden crisis. How to plan for and effectively react when a crisis strikes your institution is a vital skill that all higher ed leaders should possess. The presentation details the six rules of handing a crisis, how to plan, write and implement a crisis communications plan and a detailed case study of how Indiana University managed the seven-month long crisis in 2000 that ended in the firing of Hall of Fame basketball coach Bob Knight. The interactive DVD presentation includes eight pieces of video documenting well-known crises including ones involving Richard Nixon, Al Haig, Bill Clinton, George Bush, Sr., Rep. Gary Condit, Bob Knight and the World Trade Center tragedy.
— Christopher Simpson, Prsident and CEO, Simpson Communications, LLC

Monday 3:45-5 p.m.

(Communications)
Media Trends and Attitudes
Sheraton IV
Amy Mitchell will discuss what communications professionals can learn from the Project for Excellence in Journalism's 2004 Annual Report on the State of the News Media. Among the trends discussed will be today's audience as moving from consumer to more of a prosumer--and how press relations may want to adapt. In addition, news stories today often take on several different forms as they move from a print version to online to video or audio stream. Are there ways communications professionals can make their material more appealing to these multimedia?
— Amy Mitchell, Associate Director , Project for Excellence in Journalism

(Alumni)
The DNA of the Successful Chief Advancement Officer and Alumni Professional
Sheraton II
What are the key characteristics of the successful advancement and alumni professional? Two professionals with more than 40 years of combined experience share their thoughts and observations. Come join in the discussion as we explore the DNA of the successful advancement and alumni professional as we collectively examine the skill set needed for the future.
— Abert J. Novak, Vice Chancellor of Institutional Advancement, University of Pittsburgh
— Lee Patouillet, Associate Vice Chancellor for Alumni Relations and Executive Director of the Alumni Association, University of Pittsburgh

Tuesday 7:30-9 a.m.

Senior Professionals' Breakfast: Teambuilding with John Brown
Arkansas
John Brown, an experienced consultant in all aspects of institutional advancement, will present on the topic of building teams for success. He will be discussing concepts that will be applicable to all areas of concentration within CASE V.
— John Brown, Owner, John Brown Inc.

Tuesday 9:15-10:30 a.m.

(Development)
The Ethics of Development
Sheraton II
Donald Gray will take the sensitive topic of ethics in advancement from the theoretical to the practical by discussing the impact of ethical compromise and why high ethical standards are the underpinning of trust in a donor relationship.
— Donald Gray, The University of Wisconsin Foundation