These focused small-group discussions meet over breakfast and lunch. They continually yield great contacts and new ideas for CASE V conference participants. Roundtables run from 8–9 a.m. Monday and Tuesday, and 12:30–1:30 p.m. Monday in the Resource Center. Coffee, juice and baked goods will be provided free of charge during the morning roundtables. Monday, lunch will be available for purchase. Roundtables are limited to 10 participants to ensure discussion by all.

Check back often — roundtables are added frequently!

• Monday 8-9 a.m.
• Monday 12:30-1:30 p.m.
• Tuesday 8-9 a.m.

Monday 8-9 a.m.

(Communications)
Should You Change Your Logo?
Learn from the successes (and mistakes) of creating and implementing a successful graphic identity program for your campus from this 2003 CASE Circle of Excellence Award Winning Program
— Don Kojich, Director, Office Publications & Mrktg, University of Illinois Urbana-Champaign

(Alumni)
New Program Initiatives for Retired Alumni Leadership - Alumni Association Presidents Roundtables
Learn ways to continue to engage your retired Alumni Leadership from this dynamic model from Illinois State University - a 2004 CASE Circle of Excellence Award Winning Program.
— Barbara Todd, Director, Alumni Services, Illinois State University

(Communications)
School/College Partnerships: Palm Education Pioneers
Create the corporate parternships you aspire to for your institution by following this model from Kent State University - a 2003 CASE Circle of Excellence Award Winner.
— Dr. Dale Cook, Director, Research Center for Educational Technology, Kent State University

(Communications)
Making An Impression with Video: The Notre Dame Model
In the evolving world of electronic media, video remains a useful and important communication tool, both on the Web and over the airwaves. Notre Dame is exploring new ways to use video for both internal and external audiences, and in this session, Dennis Brown will share a CASE award-winning feature and discuss some fresh ideas for using pictures to tell a story. A 2004 CASE Circle of Excellence Award Winner.
— Dennis Brown, Associate Director, News and Information, University of Notre Dame

(Student/ASAP)
Creating a Student Advancement Program on Your Campus
Are you interested in starting a Student Alumni, Student Foundations, Student Ambassador or other student advancement organization on your campus? Come to this roundtable and discuss the resources available to you through ASAP Association of Student Advancmement Programs - and learn the basics to creating a successful student group
— Jennifer Heisey, Director, Outreach and Engagement, Ohio University

(Other)
Your Alumni Board: Making It Work for You
If guided and utilized correctly, the alumni board can serve as a powerful advisory and advocacy group in working to promote both your institution and association. This roundtable will allow you to visit with others to find out ways to make your board run more effectively and to develop a presence at your institution.
— Gordon A. Taylor, Associate Vice President, Western Illinois University

(Development)
So You've Been Assigned A Reunion Class
Many schools and colleges split reunion duties between alumni relations and development. Sometimes it falls wholly to one or the other. Either way, no development officer will escape a reunion class assignment sometime. At this roundtable we will discuss how development officers can make reunions work for them.
— Ted C. Randall, Associate Vice President Institutional Advancement, Heidelberg College

(Communications, Development)
Clarifying Communication Between Advancement and Accounting
Accurately tracking the financial results of fundraising efforts is crucial to both the Advancement and Finance departments. In a plain-language session, we'll review some of the key accounting concepts impacting philanthropy, and will point out the most common areas for problems. In this discussion we'll clarify financial objectives and how to develop coding structures, gift entry and reconciliation processes to support the goals of both departments. We'll also discuss how establishing these practical processes can be an opportunity to build mutual respect and bridge a cultural gap that is common in non-profits.
— Ellen Duero Rohwer, CFRE, Midwest Practice Leader, Heller Consulting, Inc.

(Communications)
Effective Fundraising Publications: If this Dog Could Talk
Learn how to creating effective brochures to advance your college or school case for support from this 2003 CASE Circle of Excellence Award Winning Program.
— Patrick Strickler, Director of Corporate Communications, University of Wisconsin-Madison

(Alumni, Development)
Notre Dame Alumni Fundraising Programs:Gridiron Goblins
See how a program that captures the spirit and legends of college football can creatively engage your own alumni to support your institution's programs, scholarships and/or charitable efforts. Winner of the 2004 CASE Grand Gold Medal, Gridiron Goblins " has generated more than $45,000 for community service programs at the University of Notre Dame. Learn how this program can assist your own fundraising efforts, while celebrating your school's gridiron traditions.
— Sean O'Brien, Director, Alumni and Community Service Programa, University of Notre Dame

(Communications)
Video PSA and Commercials: Advancing Knowledge & Transforming Lives
Learn the fundamentals of building an award winning public service announcement or commercial television spot from this 2003 CASE Circle of Excellence Award Winning Program.
— Kevin Epling, Manager of Multimedia, Michigan State University

(Communications, Development)
Donor Recognition: Veterans Memorial/Virtual Veterans Memorial
This 2003 CASE Circle of Excellence Award Winning program Rededicated the University Stadium to all alumni/students/faculty/staff veterans in memory of their sacrifice to their nation with a virtual site created as well for those family members who could not make it to campus.
— Joseph Rank, Vice President, University of Illinois Alumni Association

(Communications, Development)
How to Communicate a Capital Campaign (Without Destroying Your Annual Fund)
As essential as they are, major campaigns come and go - while your annual fund is here to stay. Learn how the two can work together to accomplish your campaign goals and enhance your annual giving program from this 2004 CASE Circle of Excellence Award Winning Program.
— Rob White, Director of Communications, Williams College - Alumni and Development

(Development)
Getting Your Foot in the Door: Making the Initial Appointment
Picking up the telephone can be tough enough, let alone making the call for that first appointment with a prospect. This group will cover various ways one can move forward to initiate meaningful interaction toward successful solicitation of gifts.
— Mark Marshall, Vice President for Development & Alumni Relations, William Mitchell College of Law

(Development)
Annual Giving and a Capital Campaign. Why not Both?
Join this roundtable for a discussion of the age old question. How do I conduct a capital campaign and increase the annual fund at the same time? We'll discuss the integration of the annual fund in a comprehensive campaign. What are the benefits? What are the pitfalls?
— Joe Emmick, Wabash College

(Management)
Survival Tips for New Managers
At some point in all of our careers we all have to take the leap as a "new" manager. With little or no training we dive into a new role that requires us to manage and mentor staff. In this roundtable we will discuss strategies and tips for new managers, as well as old ones, to succeed in this role.
— Matthew J. Ter Molen, Associate Vice President, Office of Alumni Relations and Development, Northwestern University

(Student/ASAP)
Best Practices for Student Involvement at Non-Residential Campuses
We all know that a key to cultivating alumni volunteers and active members is getting students interested and involved while they are on campus. For non-residential campuses, this can be particularly challenging. Bring your best practices and challenges in getting students involved with the alumni program at your non-residential campus!
— Cathy Hightower, Office of Alumni Relations & Public Affairs, Director, Indiana University Kokomo

(Management)
Contagious Leadership: The Art of Engaging Others
Why is it that some leaders produce very different results with the same group of people? Many may not recognize the power of relationships in producing dramatic business turnarounds and growth. Relationships are essentially networks of conversations. Each conversation or interaction builds the relationship or can deteriorate it. What we communicatie--through our actions, inactions, moods, and words-- can have enormous impact on what we are able to produce. Drawing from real business examples, studies, and interviews conducted by the speaker discuss what is required to generate the "contagious leadership" that fuels what you really want to produce.
— Jackie Sloane, Executive Coach, Sloan Communications

(Development, Management)
Working with Boards: Does One Size Fit All
The discussion will be about Boards generally - Advisory, Alumni, Foundation, Trustees, and share ideas on how to maximize the effectiveness of Boards and their members in helping institutions address critical issues and needs related to its advancement efforts.
— Bruce Mack, Vice President for Institutional Advancement, Defiance College

(Communications, Development, Management)
Market Research: Tools That Work
How do I make the most of my research dollars? Where does the theory end and reality begin? This roundtable will focus on practical research practices that produce action-oriented results.
— Tony Proudfoot, Executive Associate Director, Communications and Marketing, Indiana University

(Development)
Major Gifts/Corporate & Foundation Development: How to Do Both in a Small Shop
Learn how to juggle competing demands for your time and resources to cultivate and secure significant gifts from both individuals and organizations. Develop processes and systems that will help you begin and grow a major gifts program while still seeking foundation and corporate support. Best practices and real-world pointers are discussed!
— Theresa M. Law, Director, Major Gifts & Grants, GBMC Foundation

Monday 12:30-1:30 p.m.

(Communications, Development)
Endowment Reporting for Increased Stewardship: What you Need to Know
The importance of accurate endowment reporting and communication to donors cannot be underestimated. This roundtable will provide discussion on accurate endowment reporting and donor communication. Plan to bring sample endowment reports for discussion.
— Christine M. Alwood, Director of Stewardship and Donor Relations, Central Michigan University

(Communications, Development)
Celebrate Your Institution's Milestone
Will your organization be celebrating an important anniversary soon? Dont overlook the opportunity to tell your institutions unique stories in a history publication that has the power to inspire and excite the audiences vital to its mission. Hear how you can do it from CASE V award winners.
— Evelyn Cottle Raedler, Communications Editor, UMAA
— Yvonne Hundshamer , Blue Grotto, Inc.

(Alumni, Communications, Development)
Tales from the Darkside: Applying Lessons Learned from Corporate America
What can we learn from the "dark side" of the corproate world? Can we learn anything from their motivations and business model? Is it good to be driven by the profit bottom line? Join the discussion about the pros and cons of implementing traditional business practices into your advancement shop.
— Todd Kuckkahn, Executive Director, UW-Stevens Point Foundation

(Development)
Who's Your Donor?
Many of us now have sophisticated databases able to store and report significant information about our donors. What does it take to make those databases work for us? Are we using that information to match the right constituents with the right solicitation methods? Over the longer term, the expense of a database should be offset by solicitation strategies gleaned to focus our funds and human resources and give us more bang for the buck. What's working? What's not??
— Mary Jane Dopp, Director of Advancement Operations, Purdue University Calumet

(Alumni)
Alumni Educational Programs - Grandparents University at University of Wisconsin
Learn to engage a unique constituency by learning the University of Wisconsin "Grandparents University" model which received a 2002 CASE Circle of Excellence Award.
— Sarah Schutt, Alumni Outeach Specialist, University of Wisconsin

(Communications)
Crisis Communication: What Happens When a Crisis Hits
We will review the major elements of communcating clearly and effectively in a crisis: Developing a working crisis plan; training spokespersons in advance; Heading off crisis before they happen; variousresponse strategies; We'll look at case studies on how to control and make sure your messages get out in time of crisis.
— Mark Rosati, Associate Chancellor for Public Affairs, University of Illinois at Chicago

(Alumni)
The Off-Campus Alumni Program: Christmas Off-Campus Community Service
Learn to harness the volunteer spirit of your alumni and community leaders by creating a program of Christmas on Campus and connecting student service with community outreach. This University of Dayton program was a 2002 CASE Circle of Excellence Award Winning Program.
— Mary Rumbaoa, Program Coordinator, Alumni Relations, University of Dayton

(Alumni, Development)
Is Change Always Good?
How Do You Measure the Success of an Event? This roundtable will ask and answer questions that help create effective events.
— Amy Leyden, Marketing Manager, University of Minnesota

(Communications)
Web Communications: Latest Trends and Techniques
Attend this roundtable and learn the newest trends and techniques from institutions who are effectively communicating with their alumni over the internet.
— Jay Finney, Harris Publishing

(Alumni, Development)
Planes, Trains, and Automobiles: Tips for the CASE V Roadwarrior
Travelling Wilbury? Do you travel over 100 days per year? Lost Your Bags? Cancelled Flight? This interactive roundtable is designed to share tips to make you feel that much more comfortable when you are away from home.
— Mike Worley, Regional Director of Development, Washington University in St. Louis

(Communications)
Effective Radio Advertising by Constituency: A Marketing and Public Affairs Primer
Drive your College Admissions up and learn the most effective ways to convey your institution's message in this medium. Winner of a 2004 Pride of CASE V Award!
— Bruce Annett, Executive Director of Marketing & Public Affairs, Lawrence Technological University

(Development, Management)
The Development Officer: Managing the University's clearance process
This discussion focuses on challenges and benefits to establishing and managing an institutional clearance process for corporations and foundations for faculty and staff. Participants are encouraged to bring copies of policies and clearance forms used at their institutions.
— Bennie Lee Harris, Ph.D., Senior Director, Corp. & Fdn Dev., DePaul University

(Alumni, Development)
Development and Alumni: How to Make It a Seamless and Collaborative Relationship
Friend-raising and fundraising are made to complement each other, but it's not without stress and frustration. This roundtable will bring the best management and strategic initiatives to make those complementary relationships enhance alumni involvement in the life of the college. Share what works with you!
— Peggy Sandgren, Vice President for Institutional Advancement, Marian College

(Development)
Endowments for Excellence: Principal, Major or Special Giving
Learn to formulate your case for endowment support from this 2002 CASE Circle of Excellence Award Winning Program.
— Daniel G. Reagan, Asst. V.P. - University Relations/Director - Dev., University of Notre Dame

(Alumni)
The Challenging Volunteer: Bringing the Best Out of Our Volunteers
Learn how to turn your most challenging volunteers with a "blizzard" mentality into a friendly snow!
— Joseph K. Goepfrich, Vice Chancellor for Development, Purdue University-North Central

(Development)
Major and Planned Giving: New Strategies & Techniques
Learn the newest trends on this primer on Major Gift and Planned Giving fundraising.
— Allen T. Trapp, Vice President-Administration & Planned Giving, University of Wisconsin-Lacrosse Foundation, Inc.

(Alumni)
Partnering with your alumni - how to effectively use alumni attitude research
Discuss ways to make sure that you are providing programs and services that meet alumni expectations. Review the most effective ways to get alumni opinion and specific uses of the information from launching newly identified programs to using it as a foundation for strategic or tactical planning.
— Robert D. Shoss, Performance Enhancement Group, Ltd.

(Development, Management)
Best Practices for Major Gift and Capital Campaign Operations
Your organization makes a careful investment in the right personnel to cultivate and manage a major gifts program. You recruit volunteers and work on motivating your board to participate. A well-organized support system will help maximize the results of your valuable volunteers and staff. Operations built on industry best practices, combined with proper use of your fundraising software, can help you meet your goals smoothly and effectively. In this seminar we'll discuss the key questions to ask before they become major campaign headaches.
— Ellen Duero Rohwer, CFRE, Midwest Practice Leader, Heller Consulting, Inc.

(Communications, Development)
Take 687- Producing a Campaign Video and Living to Tell About It
A tight budget, large review committee, and looming kickoff date can wreak havoc on a campaign video, not to mention the staffer in charge of getting it done. Learn how to avoid the worst and create a video that actually supports your campaign from this 2004 CASE Circle of Excellence Award Winning Program.
— Rob White, Director of Communications-Alumni and Development, Williams College

(Development)
Reunion Giving: Add a Touch of Class (Agent)
Attend this roundtable and learn how to innovatively use of class agents which can lead to greater reunion giving. Come prepared to share your most successful strategies for using class agents (volunteers) to their full potential.
— Margie Stout, Director of Leadership Volunteers and Major Gifts Officer, Marian College

(Alumni, Communications)
Looking Past the Prize
How do you improve upon success? The Northwestern Alumni Association's 2002 Alumni Awards program booklet and invitation won that year's Circle of Excellence Award, but underwent changes in the following years. Michele Hogan, communication editor for the Northwestern Alumni Association, discusses the need to reevaluate your communication materials to keep them effective.
— Michele Hogan, Northwestern Alumni Association Communications Editor, Northwestern University

(Development)
The Virtual Volunteer: Telefundraising Utilizing Multiple Media
Learn new cutting edge e-strategies and tips for your Annual Giving Program. Want to learn how to get your campaign chair or volunteer into every prospect's living room? Come check out IDC's Virtual VolunteerSM - Merging the behavioral science of face-to-face solicitation with the behavioral science of the Internet.Combining IDC's PHONE/MAIL® Solicitation model with the power of the Internet, brings an exciting new methodology to Annual Giving. IDC and Lawrence Technological University received the 2002 AFP/Kintera Outstanding Internet Fundraising Award.
— Bradley S. Carlson, Executive Vice President, IDC

Tuesday 8-9 a.m.

(Alumni, Development)
Advancing in Advancement:Switching Careers and Climbing the Ladder
Making the leap - Moving from one field in advancement to another and succeeding!
— Amy E. Spelman, Associate Alumni Director, Western Illinois University

(Development)
The Art of Marketing Planned Giving
How do you market planned giving? What works? What doesn't? Roundtable participants will have the opportunity to share thoughts, experiences and opinions. The collective knowledge and wisdom of the group will be brought to bear on the basic questions of what, when, why, who, where and how.
— Allen T. Trapp, Vice President-Administration & Planned Giving, University of Wisconsin-Lacrosse Foundation, Inc.

(Alumni)
On Target: Perfecting the Alumni Magazine
Bring your best ideas to the table. What works well and why? Creative solutions to magazine problems.
— Carla Beecher-Moehn, Director of Communications, Editor, UIC Medicine Magazine

(Communications)
Winning Business Support: Connecting with opinion leaders
After a disappointing legislative session, in which the state's Chamber of Commerce backed a strategy of cutting the base budgets of public higher education institutions in order to funnel more money into financial aid, the Minnesota State Colleges and Universities system realized the need to form better connections with business and industry. A focused communications strategy, aimed at influencing business and opinion leaders, paid off in terms of increased awareness of the system's contributions to the state's economy. Attend this roundtable and learn tips to assist your University's government relations program from this Pride of CASE V Award Winner.
— Linda Kohl, Associate Vice Chancellor for Public Affairs, Minnesota State Colleges and Universities
— Nancy Conner, , Director of Publications and Media relations

(Alumni)
Staffing the President
Learn how one alumni professional manages a University president at special events and other university functions. Learn how to ensure success at special events where the President is host.
— Christine Curry, Director, Alumni Relations, University of Akron

(Communications)
Lights, Camera, Action - Creating a Campaign Video
Join this roundtable and learn tip to create your own award-winning video targetting alumni who graduated from your college in the 1950s, 60s and 70s. Learn how do extensive interviews with individuals from that era to ferret out good stories that would translate in later on-camera interviews and use of archival info, as well as obtaining the talent of high profile alumni as narrators and how to produced the entire piece on campus. Loras College received a 2004 Pride of CASE V District Award!
— Valorie Woerdehoff, Loras College

(Communications)
Creating Publications on a Shoestring Budget
Join this roundtable and learn to create those all too important publications with little or no budget while engaging students in the process. The University of Illinois was recognized with a 2004 Pride of CASE V District Award!
— Becky Mabry, Assistant Director, University of Illinois

(Alumni)
Alumni Awards Ceremonies: Unifying the University Community
There's more to an annual Alumni Awards ceremony than a fancy dinner. This is an opportunity to bring many parts of the university community together. Cheryl Bradley, assistant director of the Northwestern Alumni Association's reunion & alumni events team talks about her team's success in making Northwestern's traditional black-tie event meaningful not only for the alumni awards recipients, but for the deans, alumni leaders, university president and other officers in attendance.
— Cheryl L. Bradley, Assistant Director, Reunions and Alumni Events, Northwestern University

(Development)
Using Statistical Modeling and Prospect Research to Grow Donations
Many organizations are increasing their reliance on prospect research and data mining to help target their best prospects and strengthen fundraising programs. But with all the options available, what is the best mix for your organization? Discuss the best strategies for combining statistical modeling and traditional prospect research to help your organization quickly identify your best potential donors, effectively target outreach campaigns and raise more money!
— Laura Worcester, Blackbaud Analytics
— Scott Eisenstein, Blackbaud Analytics

(Communications)
Corporate Relationships - Are they worth all the effort?
Learn how to develop strategic and sustainable corporate relationships for your institution and how to make them an integral part of your institutions strategic plans. Learn how to collaborate with your alumni, volunteers, major gift officers, deans - all the way through to your President and Trustees to develop successful corporate relationships in your community.
— Lori A. Norris , Director, Corporate Relations, Butler university

(Development)
Streamlining Development Operations
You spend weeks, maybe months developing your strategic fundraising plan. But can your office's day-to- day operations support the plan? Is information managed in your office in a way that makes it easy for you to make management decisions, get your plan moving, and assess success? We'll discuss the impact of: the movement and handling of prospect, donor and gift information; staff roles and responsibilities; and setting up (and using!) your fundraising database. We'll examine how such work is typically conducted, and then how to get it done better! Operations built on industry best practices can help you meet your goals and maximize the efforts of your valuable time, skills, volunteers and staff. In this workshop we'll discuss the key practices to put in place to facilitate effective, successful fundraising. Bring your questions!
— Ellen Duero Rohwer, CFRE, Midwest Practice Leader, Heller Consulting, Inc.

(Development, Management)
The Campaign Consultant: Can You REALLY Trust Them?
Attend this roundtable and learn about using a Campaign Consultant - Are they your best friend or your worst enemy? Words of wisdom from a former University Vice President and now a Campaign Consultant involved with the Karmanos Cancer Center, The Henry Ford Museum and Greenfield Village, Wayne State University, the Martin Luther King Jr. Memorial and the City of Detroit's 300th Anniversary Celebration. Let's Talk!
— Peter G. Remington, President, The Remington Group

(Communications)
Crisis Communication: What to Do When the Inevitable Hits the Fan
Attend this roundtable and learn the six rules for handling a crisis; How to plan, write, implement a crisis communication plan with a detailed case study involving a major university. This roundtable will prepare your institution for the worst!
— Christopher Simpson, President & CEO, Simpson Communications, LLC

(Development, Senior Professionals)
The Comprehensive Campaign Launch: A Case Study of Kent State University
Learn the right way to launch your capital campaign from this 2002 CASE Circle of Excellence Award Winning Program.
— Steve Sokany, Associate Vice President for Development, Kent State University

(Development)
The Donor Ladder of Engagement: How to Move those Annual Donors to Major Gifts
This roundtable will focus on trends and issues associated with moving donors from annual giving to major gifts. Participants will brainstorm various moves management systems at their respective institutions. Successful and not so successful tactics will be explored.
— Monique M. Dozier, Director of Annual Giving, DePaul University

(Development)
Academic Medical Centers: Fundraising for Clinical Programs
Fundraising for clinical programs at academic medical centers is a unique combination of traditional university and community-hospital philanthropy. This discussion will explore how to build a successful blended model that can enhance fundraising impact on clinical programs without sacrificing support for research and education.
— Howard B. Newman, JD , Associate Dean for Development, UIC College of Medicine

(Development, Management, Senior Professionals)
Reinvigorating Your Development Program: A Practial Approach
In 1999, Lawrence Technological University had no professional development staff, was already a year into its first comprehensive capital campaign, had only three pledges, and had been without a development vice president for almost a year. Four years later the University had increased its campaign goal twice; secured several $1 million+ gifts; and won national and district CASE and AFP awards for its development programs. This is a case study in reinvigorating a development program in tough times, with an emphasis on building board support, developing a multi-year plan for success, prioritizing challenges, and managing expectations
— Stephen C. Ragan, Vice President for University Advancement, Lawrence Technological University

(Alumni, Student/ASAP)
Engaging Students as Future Alumni
The students on campus today are our alumni of tomorrow. Dont miss out on the opportunity to connect with them! At this roundtable we will discuss creative ways to prepare our students to be involved, engaged alumni. Lets look beyond student advancement programs and focus on creating an alumni culture on campus.
— Jennifer Heisey, Director, Outreach & Engagement, Ohio University

(Alumni)
Assessing Alumni Needs: Learning What You Don't Already Know
How do you best assess the needs of alumni? How do you find out what it will take to get your non-active alumni involved? Roundtable participants will have the opportunity to share their experiences, successes and ideas in regards to designing, promoting and administering needs assessments.
— Michelle (Bliss) Cole, Assistant Director, Alumni Services, Illinois State University

(Alumni, Development)
Campus/Constituent Groups: The Society of Wabash College Class Agent Program
Attend this roundtable and learn about Wabash College's "Class Agent" Program which resulted in higher participation and record alumni reunion attendance. A 2003 CASE Circle of Excellence Award Winning Program
— Tom Runge, Director of Alumni and Parent Relations, Wabash College

(Alumni, Student/ASAP)
Alumni/Student Programming: Growing Programs with Shrinking Resouces:
Alumni/student programming... How to garner additional funds with shrinking resources while growing your programs. Looking "outside the box" for creative opportunities to collaborate with other like organizations to support your programming, while also investing in opportunities to involve students in Alumni programs prior to graduation.
— Sharon B. Zimmerman, Director of Alumni Affairs, Ohio University College of Osteopathic Medicine

(Communications)
News Releases via Video: The CMU Minute
Learn how to utilize video and other multimedia resources to profile your University from this 2002 CASE Circle of Excellence Award Winning Program
— Steven F. Smith, Director, Broadcast Media Relations, Central Michigan University

(Alumni, Communications)
Take that Donor off the Cover! - Communicating Development through Your Alumni Magazine
A good alumni magazine offers high-priced communications real estate, which loses value if you post development "billboards" all over it. Learn how to communicate development priorities through your magazine, in ways that will actually engage the readers you're trying to reach, from this 2004 CASE Circle of Excellence Award Winning Program.
— Rob White, Director of Communications, Williams College