Secondary emphases are indicated in parentheses.

PLEASE CONFIRM THE session TIMEs AND ROOM LOCATIONs in the program book you will receive WHEN YOU ARRIVE At the conference.

Sunday 1:30-2:45 p.m.

(Web)
Integration! Hey! That Works!
Superior B
When you need to deliver both print and Web materials, what do you do? Integration starts your marketing right. With the advent of the Web, everyone thought print was dead. However, print is more powerful than ever, and the Web is far more than "online brochures." Rebecca Salerno and Angela Tharp offer insights into how to successfully integrate print and Web publishing with two case studies from the IU Bloomington Office of Admissions and School of Music.
— Rebecca Salerno, Director, Print and Electronic Publishing, Indiana University
— Angela Tharp, Associate Director of Marketing, Indiana University

A Creative Balance: Outsourcing vs. In-house Production
Superior A
Colleges and universities deal with two realities: limited staff and limited budgets. This session discusses the process of creating the ultimate talent mix to achieve solid marketing results. Two very different institutions — St. Norbert College and the University of Minnesota — will share their approach to achieving the ideal creative balance.
— Amy H. Anderson, Director of Marketing, University of Minnesota
— Bridget Krage O'Connor, Associate Vice President of Communications and Marketing, St. Norbert College

Sunday 3:15-4:30 p.m.

Strategies for Recruiting Minority Students
Superior A
Beyond offering scholarships, what strategies can your institution employ to recruit minority students? Larry Griffith, whose broad range of experience includes serving as a high school counselor, Director of Multicultural Recruitment at Brown University, and a vice president for the College Board, will discuss challenges and realities of successfully recruiting minority students.
— Larry Griffith, Assistant Vice President for the Middle States Regional Office, College Board

Monday 9:15-10:30 a.m.

(Senior Professionals)
The Rankings Dilemma
Superior A
College Rankings, like them or not, have become an important fact of life. How did they become so important? How should communications professionals deal with them — embrace them or ignore them? The former managing editor of the U.S. News & World Report college and graduate school rankings projects gives us the perspective of an insider who is now outside. Alvin Sanoff, former managing editor of the U.S. News & World Report rankings projects is a freelance writer and a higher education consultant. He is contributing editor of Washingtonian Magazine.
— Alvin P. Sanoff, Freelance Writer and Higher Education Consultant

(Alumni)
How to Hire and Work with a Freelance Photographer
Superior B
Award-winning photographers David Joel and Jason Lindsey have more than three decades of combined experience in the profession and are highly skilled with the new digital techniques. Both of them have worked as freelance photographers in higher education and in the private sector. They will give you tips on how to hire a good photographer, how to use digital technology to your advantage, and how to work with a photographer to get that great picture to make your viewbook or alumni magazine standout.
— David Joel, President, David Joel Photography Inc.
— Jason Lindsey, Principal, Perceptive Visions

Monday 11 a.m.-12:15 p.m.

(Management)
Statistical Trends in State Fiscal Support for Higher Education
Superior B
The annual Grapevine survey of state tax appropriations for the support of higher education has been conducted since 1960. This session will draw on the Grapevine results to show trends in these appropriations since 1980. Enrollment trends and projections will be discussed to show you what our campuses will look like in the future.
— Jim Palmer, Professor of Higher Education and Grapevine Editor, Center for the Study of Education Policy, Illinois State University

(Senior Professionals)
Managing Your Brand as an Asset
Superior A
More and more universities are recognizing the importance and potential impact of taking a thoughtful and holistic approach to building their brands. This approach involves truly understanding what the brand stands for, optimizing the brand across stakeholders and touchpoints, and continuing to add value to all constituencies as well as the university overall. Scott Davis, Managing Partner, Prophet, will provide an overview of the role of brand in higher education and an approach for managing higher education brands in an increasingly competitive arena.
— Scott Davis, Managing Partner, Prophet

Monday 2-3:15 p.m.

(Web)
The Realization of Electronic Dreams: Using Emerging Technologies to Connect with Target Audiences
Superior A
Take an innovative approach to designing an electronic recruiting system that integrates today's Internet resources with the interests of your prospects and admits. Receive, in return, a powerful relationship-building tool and a cost-saving device that drives your enrollment. Ferris State University staff will share how they accomplished this feat by creating a multi-track, high-tech system that leaves indelible images in the minds of their targeted audiences. Hop on board for an enlightening excursion into the world of emerging technologies and creativity interwoven with the admissions process.
— Craig Westman, Ph.D., Associate Dean of Enrollment Services, Ferris State University
— Cathryn Claerhout, Associate Director of Admissions and Records, Ferris State University
— Penny Bouman, Manager, Institutional Research and Testing, Ferris State University
— Shelly Armstrong, Associate Vice President, University Advancement and Marketing, Ferris State University

Monday 3:45-5 p.m.

Competitors or Colleagues? Bringing Together Central Office and Individual Unit Communicators for Greater Impact
Superior B
Over the past decade, many colleges and universities have experienced an increase in the number of communications professionals hired to serve in units outside the central communications office. These communicators work on media placements, publications, events, and Web and multi-media projects on behalf of their units in ways that can seem to parallel, duplicate, or compete with the central office and fragment the messages, image and brand of the larger institution. This session discusses strategies and methods for fostering cooperation between the central office and these "rogue communicators" to maximize the impact of shared messages and resources for the benefit of all — the institution and the individual units.
— Sandra Conn, Executive Director for Marketing and Global Marketing Strategist, Michigan State University

(Senior Professionals)
Advancement is changing fast! What are you doing to get ready?
Superior A
A world in complete turmoil, governments cutting back, donors getting fatigued, prospective students becoming shoppers, and the news just wants entertainment! How will we cope? Big change is in the wind and this session is about preparing for it. Larry Lauer has authored articles and books about new movements in education and the nonprofit world. He will reflect on lessons learned and facilitate a discussion about our changing field, and what to do next.
— Larry D. Lauer, Vice Chancellor for Marketing and Communication, Texas Christian University

Tuesday 9:15-10:30 a.m.

Connecting Integrated Marketing Efforts to Institutional Planning: A step by step guide
Superior A
Developing a linkage between an institution's integrated marketing plan and its long-range strategic planning is critical to the success and sustainability of its branding efforts. In this case study, a university president, his chief marketing officer, and their marketing consultant will provide an overview of the process used to reposition Indiana State University. In addition to showing the connection between the two processes, the session will highlight how the university's promotional efforts were transformed to support the brand and the long-range planning efforts. Attendees also will receive a handout of templates used throughout the process.
— Lloyd W. Benjamin, III, President, Indiana State University
— Bob Brock, President, Educational Marketing Group Inc.
— Teresa Exline, Assistant Vice President of Communications and Marketing, Indiana State University

(Development)
It Takes More Than Fund Raisers
Superior B
A successful capital campaign depends on having a smoothly- functioning team that includes not only the president and skilled fund raisers, but also communications and marketing professionals, imaginative event planners and strong support staff. We will show how to build and manage a team that will develop great ideas and put your campaign over the top.
— Murray Blackwelder, Senior Vice President for Advancement, Purdue University
— Jeanne Norberg, Director, University News Service, Purdue University
— David Brannan, Director, Marketing Communications, Purdue University
— Geni Greiner, Director, Special Events, Purdue University

Tuesday 11 a.m.-12:15 p.m.

(Senior Professionals)
Making National Media Connections
Superior A
Listen to a panel of Chicago-based reporters from national print and broadcast news organizations and learn how to get your college or university featured in national news stories.
— Walt Ulbricht, Executive Director of Marketing and Communications, Youngstown State University

(Management)
This Isn't Your Mother's Admissions Office
Superior B
An astute college president once said, "The Admissions Office is the biggest fund raiser we have." In light of falling state appropriations, even public institutions are dependent on tuition revenue. It should come as no surprise, then, that the operation that raises that income — college admissions — has moved beyond view books, college nights, and hotel receptions. No longer do admissions officers recruit and drop the freshman class on the faculty's doorstep. Cutting edge operations now use enrollment management to link recruitment to retention in a cradle to endowment process. Strategic planning, research, campus wide collaboration, and technology are the new tools in college enrollment planning. This session will explore how enrollment theory and practice are changing the face of higher education.
— Stanley E. Henderson, Associate Provost for Enrollment Management, University of Illinois at Urbana-Champaign
— Chris Munoz, Vice Provost for Undergraduate Enrollment, Case Western Reserve University